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Hospitality 2021:
State of Recovery Survey

In November 2020, Hotel Recovery and SHR teamed to launch a hotelier survey to better understand where hoteliers were in their recovery efforts. We hoped to gain some perspective on what strategies hoteliers were using to mitigate the damage of COVID and what plans they were implementing to prepare for returning demand.

Survey engagement was overwhelming, illustrating that hoteliers seek more peer data to better understand how they stack up with the broader industry in terms of recovery. The results shed important light on what hoteliers are prioritizing in 2021 and what they see as the most difficult challenges moving forward. By sharing these results, we hope it helps hoteliers learn best practices their peers are using for business survival.