Here are three steps to creating a tiered marketing plan that will highlight what you should be doing now, and when there are positive signals that demand is returning, help you put that strategy in place.
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Helping Hoteliers Mitigate the Damage of COVID-19
and Prepare to Capture Returning Travel Demand
What Hoteliers Need to Know Today:
- Alternative Uses for a Hotel During COVID-19 (Hotstats)
- Virtual Connections: Building Relationships with Travelers (PhocusWire)
- Positioning Hotels to Drive Business in H2 2020 (Lodging)
- Booking.com Says Hotels Able to Hold Rates (Skift)
- How MGM Resorts Is Implementing Innovative F&B Tech (Hospitality Technology)
- Accor Sees Super-Short Booking Window Emerge (PhocusWire)
- July Employment Numbers Show Uptick (Lodging)
- Workforce Management as Hospitality Reopens (Hospitality Technology)
What Hoteliers Need to Know Today:
- Hyatt CEO: Hotels Don’t Need Vaccine to Recover (Skift)
- 3 Crucial COVID-Era Hotel Marketing Strategies (SHR)
- Critical Considerations for Owners Reopening Hotels (HNN)
- Six Months Into COVID-19: What Does the Data Say? (HNN)
- Hotels Challenge Insurers’ Refusal to Cover Loss (Lodging Leaders)
- Criton Adds Contactless Food Ordering System (Boutique Hotelier)
- Expedia Expands Wholesale Rate Program (Phocuswire)
What Hoteliers Need to Know Today:
- Forecasting Performance in Post-COVID World (HOTELS)
- Q&A: Covid-19 Will Bring a Shift Toward Personalization (Skift)
- Hoteliers Transform the Future of In-Room Dining (Lodging)
- Best Western CEO Says U.S. Hotels Need 6-Month Lifeline (Skift)
- Host expects ‘record levels’ of closures in top markets (HNN)
What Hoteliers Need to Know Today:
- Budget Season Is Here and the Gloves Are Off (Lodging)
- Hawaiian Islands Could Let Tourists Roam in ‘Resort Bubbles’ (Insider)
- Philly Hotel Optimistic About Opening in Pandemic (Hospitality Tech)
- Desperate Hotel Owners Selling at Discounts up to 30% (The Real Deal)
- Hotels Hurry to Raise Cash as Federal Aid Could End (WSJ)
- US RevPAR Not Much Better, But There are Some Positives (HNN)
What Hoteliers Need to Know Today:
- U.S. Economy Posts Worst Drop On Record (CNN)
- U.S. Hotels Improved in June (Hotel News Now)
- COVID-19 Impact: Recovery Analysis (Kalibri Labs)
- Wyndham’s Plans to Woo Independents (Skift)
- Effective Communication on Clean is Need of Hour (Amadeus)
- America’s Best Employers for Women (Forbes)
- Hospitality Digital Marketing Live Stream Show
- OTA Insight’s Market Insight
Data Snapshot
U.S., week ending 2/20
– Occupancy 48.1%
– ADR $101.57
– RevPAR $48.82
Source: STR
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