Combining revenue disciplines (sales, revenue, distribution, marketing) under a unified structure can help hotels pivot to be more efficient, stronger and more resilient in recovery.
As a former hospitality strategist turned technology provider, here are a few principles I would recommend hoteliers apply based on my learnings.
A look at one management company that saw the downturn as an opportunity to ramp up its regional sales efforts, getting a step ahead of the competition, and has reaped the rewards.
Online shopping and internet-based transactions are as “frictionless” as it gets and can help lead to increased spending from guests.
Hospitality tech vendors have stepped up to the plate and pivoted to rapidly deploy new features to help handle this increased workload. Here’s what to look for in a platform.
A new Special Report looks at the critical role of distribution as demand recovers, new editors and contributors have been added to the mix, and HR2020 opens for monthly partnerships to raise money for line-level hoteliers.
Big-box group hotels — those properties with at least 50,000 square feet of meeting space — face an uncertain road ahead, but if the overall hotel industry has any hopes of a full recovery, this type of property will need to quickly regain its mojo once the global pandemic subsides.
Working and living in New York City means I am at the heart of the coronavirus crisis, and my heart goes out to everyone who is impacted by this global pandemic. Together as an industry, I’m absolutely confident we’ll come out of this stronger and able to overcome future crises with greater ease.