Combining revenue disciplines (sales, revenue, distribution, marketing) under a unified structure can help hotels pivot to be more efficient, stronger and more resilient in recovery.
As a former hospitality strategist turned technology provider, here are a few principles I would recommend hoteliers apply based on my learnings.
A look at one management company that saw the downturn as an opportunity to ramp up its regional sales efforts, getting a step ahead of the competition, and has reaped the rewards.
As hoteliers look to connect with guests in new ways across their entire journey, they’re leaning on data to drive personalized experiences and capture more revenue.
Online shopping and internet-based transactions are as “frictionless” as it gets and can help lead to increased spending from guests.