With so much focus on getting heads in beds amidst the constant drama of COVID-19, hoteliers can forget that there are other profit makers built into their properties that need their attention.
Hotel Recovery 2020 will press on in the new year, introducing partner programs to help hospitality businesses contribute to industry wide recovery efforts while getting their message in front of a community of hotel owners, operators and executives.
Combining revenue disciplines (sales, revenue, distribution, marketing) under a unified structure can help hotels pivot to be more efficient, stronger and more resilient in recovery.
As a former hospitality strategist turned technology provider, here are a few principles I would recommend hoteliers apply based on my learnings.
A look at one management company that saw the downturn as an opportunity to ramp up its regional sales efforts, getting a step ahead of the competition, and has reaped the rewards.