Combining revenue disciplines (sales, revenue, distribution, marketing) under a unified structure can help hotels pivot to be more efficient, stronger and more resilient in recovery.
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As a former hospitality strategist turned technology provider, here are a few principles I would recommend hoteliers apply based on my learnings.
A look at one management company that saw the downturn as an opportunity to ramp up its regional sales efforts, getting a step ahead of the competition, and has reaped the rewards.
Shifting revenue and marketing strategies enabled this hotel to exceed budget in the summer of 2020 and go from 4% to 81% occupancy.
Even without conferences or corporate guests, there remains several prominent reasons for FITs and small leisure groups to book rooms during the traditionally higher occupancy weeks this holiday season.
Those who believe in the future of revenue management understand that, while success will require hard work and a massive paradigm shift, innumerable riches are waiting to be found.
Physical distancing outweighs enhanced cleaning, and the concept of furnished suites might be the accommodation industry’s sweet spot. Look for more growth in this area and more bona fide competitors for Airbnb.
With the reality of our new world, attribute-based selling can give hotels a competitive edge when travel returns.
As hoteliers look to connect with guests in new ways across their entire journey, they’re leaning on data to drive personalized experiences and capture more revenue.
Online shopping and internet-based transactions are as “frictionless” as it gets and can help lead to increased spending from guests.
