Since every dollar is scrutinized more than ever before, you need to ensure each marketing dollar is delivering value. Before you decide on marketing expenses for 2022, take a step back and see where you sit today in the online marketplace.
Over the past year, a slew of things have changed with regards to what guests are seeking in a hotel stay. Hoteliers must evaluate this list of changes and determine if they’re evolving appropriately to meet long-term consumer needs.
Here are three steps to creating a tiered marketing plan that will highlight what you should be doing now, and when there are positive signals that demand is returning, help you put that strategy in place.
Each brand’s marketing approach is different, but there are common approaches hotels can take to use their brand resources.
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