A hotel that Dragonfly helps manage in Florida had a significant channel shift by a renewed focus on driving direct business.
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Shifting revenue and marketing strategies enabled this hotel to exceed budget in the summer of 2020 and go from 4% to 81% occupancy.
With the reality of our new world, attribute-based selling can give hotels a competitive edge when travel returns.
The connections and partnerships made through networking can be critical to success for both a personal career development and business profitability.
Working and living in New York City means I am at the heart of the coronavirus crisis, and my heart goes out to everyone who is impacted by this global pandemic. Together as an industry, I’m absolutely confident we’ll come out of this stronger and able to overcome future crises with greater ease.
